ABSOLUTE PURITY | CRIME FICTION

A music video where a group of dissenters race against time to escape a sedated state of virtual existence in a digital dystopia

The Project

Shanghai-based band 绝对纯洁 Absolute Purity collaborated with independent creative agency FRED & FARID to create a new music video for their addictive single “Crime Fiction”.

The music video matches the tension and high drama of the song by depicting a digital dystopia where humans remain trapped and powerless in a virtual existence and the metaverse completely structures how reality is experienced.

The film is a narrative dance film set in a future where people are hopelessly disconnected from one another, living their lives primarily in virtual worlds of the metaverse. In the video, we follow the rebellion of a young mother who regains consciousness and attempts to liberate others.

The film was shot in an abandoned pharmaceutical laboratory in the outlying suburbs of Shanghai.

Absolute Purity experiments with post-punk, electronic, experimental, and psychedelic music. The band was formed in December 2016 by singer Wenjun (ex-Guai Li), guitarist Tang Ting, drummer Dawei and bassist Dami.

Credits

PRODUCTION

PRODUCTION COMPANY  FF PRODUCTION

CREATIVE DIRECTION FRED & FARID SHANGHAI

CHIEF CREATIVE OFFICERS FRED & FARID 

EXECUTIVE CREATIVE DIRECTOR FENG HUANG

CREATIVE DIRECTOR ADRIEN GORIS

ART DIRECTOR BILLY LIAO

DIRECTOR DJ FURTH

CHOREOGRAPHER ANNELIESE CHAREK

MAIN DANCER JINGLIN LIAO

SUPPORTING DANCERS SIYU LIN, LINGMIN ZHENG

EXECUTIVE PRODUCER CHARLES RENARD

PRODUCER SAKURA Y. ZHI

DIRECTOR OF PHOTOGRAPHY GOOPI

PRODUCTION DESIGNER MAJIMA

EDITING MATT OSBORNE

GRADING NICOLA GASPARRI @THEMILL

GRADING PRODUCER SHIRLEY HUANG @THEMILL

ONLINE PXA CO.LtD

1ST AD CHARLES RENARD

PRODUCTION MANAGER DIAN ZHOU

B CAM  GUANGXIANG CHEN

1ST AC RUI HUO

2ND AC DONG QIN, SHIFU XIONG

TRINITY ERIC WANG

TRINITY ASSISTANT JIAHAO FU, CHONG ZHAO

GAFFER JINLIANG HONG

DIT HAICHEN SUN

ART DIRECTOR ASSISTANT CHER

PROP MASTER DAONIA HAO

PROP ASSISTANT YONGCUN CHANG, QiHUI XU, yIBAO qIAO

STYLING HO YUN NAM

STYLING ASSISTANT SHAWN ZHAO

HAIR & MAKE UP Fan Gao

PROP ASSISTANT Labei Sheng, LISA LI, qIHUI xU

RUNNERS YUXIANG


MUSIC:

PERFORMED BY  ABSOLUTE PURITY

LYRICS I WRITTEN BY WEN JUN 

MUSIC COMPOSITION ABSOLUTE PURITY

MUSIC PRODUCTION ANGUS ANDREW

MUSIC PRODUCED BY ℗&© TAIHE MAITIAN (TIANJIN) MUSIC CO.LTD (A COMPANY OF TAIHE MUSIC GROUP)

MUSIC PUBLISHER QIAN SHIMU

CHIEF PRODUCER TIMOTHY XU

CO-PRODUCER SAM HU

EXECUTIVE PRODUCER ZHAN HUA, WANG HAIFENG

ARTIST MANAGEMENT TIANTIAN YANG

CAST:

WEN JUN

TANG TING

SIYU LIN

YICHEN QU

ZHIWEI HUANG

XUANYE LI

BILLY LIAO

WATER lI

GUO TANG

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