ABSOLUTE PURITY | CRIME FICTION
A music video where a group of dissenters race against time to escape a sedated state of virtual existence in a digital dystopia
The Project
Shanghai-based band 绝对纯洁 Absolute Purity collaborated with independent creative agency FRED & FARID to create a new music video for their addictive single “Crime Fiction”.
The music video matches the tension and high drama of the song by depicting a digital dystopia where humans remain trapped and powerless in a virtual existence and the metaverse completely structures how reality is experienced.
The film is a narrative dance film set in a future where people are hopelessly disconnected from one another, living their lives primarily in virtual worlds of the metaverse. In the video, we follow the rebellion of a young mother who regains consciousness and attempts to liberate others.
The film was shot in an abandoned pharmaceutical laboratory in the outlying suburbs of Shanghai.
Absolute Purity experiments with post-punk, electronic, experimental, and psychedelic music. The band was formed in December 2016 by singer Wenjun (ex-Guai Li), guitarist Tang Ting, drummer Dawei and bassist Dami.
Selected Press
Nowness Asia - Absolute Purity | Crime Fiction
Shots - Absolute Purity gives us some Crime Fiction
LBBOnline - Absolute Purity challenges our relationships with technology in dystopian music video
Adds - Absolute Purity: Chinese band challenges our tech dependence with 'Crime Fiction'
J’ai Un Pote Dans La Com - Absolute Purity | Crime Fiction
Media Marketing Belgium - Fred & Farid tire la sonnette pour Absolute Purity
CBNews - Le clip déroutant d’Absolute Purity et FRED & FARID Shanghai
Strategies - Fred & Farid Shanghai signe un clip pour Absolute Purity
Credits
PRODUCTION
PRODUCTION COMPANY FF PRODUCTION
CREATIVE DIRECTION FRED & FARID SHANGHAI
CHIEF CREATIVE OFFICERS FRED & FARID
EXECUTIVE CREATIVE DIRECTOR FENG HUANG
CREATIVE DIRECTOR ADRIEN GORIS
ART DIRECTOR BILLY LIAO
DIRECTOR DJ FURTH
CHOREOGRAPHER ANNELIESE CHAREK
MAIN DANCER JINGLIN LIAO
SUPPORTING DANCERS SIYU LIN, LINGMIN ZHENG
EXECUTIVE PRODUCER CHARLES RENARD
PRODUCER SAKURA Y. ZHI
DIRECTOR OF PHOTOGRAPHY GOOPI
PRODUCTION DESIGNER MAJIMA
EDITING MATT OSBORNE
GRADING NICOLA GASPARRI @THEMILL
GRADING PRODUCER SHIRLEY HUANG @THEMILL
ONLINE PXA CO.LtD
1ST AD CHARLES RENARD
PRODUCTION MANAGER DIAN ZHOU
B CAM GUANGXIANG CHEN
1ST AC RUI HUO
2ND AC DONG QIN, SHIFU XIONG
TRINITY ERIC WANG
TRINITY ASSISTANT JIAHAO FU, CHONG ZHAO
GAFFER JINLIANG HONG
DIT HAICHEN SUN
ART DIRECTOR ASSISTANT CHER
PROP MASTER DAONIA HAO
PROP ASSISTANT YONGCUN CHANG, QiHUI XU, yIBAO qIAO
STYLING HO YUN NAM
STYLING ASSISTANT SHAWN ZHAO
HAIR & MAKE UP Fan Gao
PROP ASSISTANT Labei Sheng, LISA LI, qIHUI xU
RUNNERS YUXIANG
MUSIC:
PERFORMED BY ABSOLUTE PURITY
LYRICS I WRITTEN BY WEN JUN
MUSIC COMPOSITION ABSOLUTE PURITY
MUSIC PRODUCTION ANGUS ANDREW
MUSIC PRODUCED BY ℗&© TAIHE MAITIAN (TIANJIN) MUSIC CO.LTD (A COMPANY OF TAIHE MUSIC GROUP)
MUSIC PUBLISHER QIAN SHIMU
CHIEF PRODUCER TIMOTHY XU
CO-PRODUCER SAM HU
EXECUTIVE PRODUCER ZHAN HUA, WANG HAIFENG
ARTIST MANAGEMENT TIANTIAN YANG
CAST:
WEN JUN
TANG TING
SIYU LIN
YICHEN QU
ZHIWEI HUANG
XUANYE LI
BILLY LIAO
WATER lI
GUO TANG