PORSCHE 911 | 50TH YEAR ANNIVERSARY | BIRTHDAY ROAR
Creating a Birthday symphony with 7 generations of Porsche 911.
The idea
To celebrate the 50th anniversary of the Porsche 911 model, we performed a rendition of "Happy Birthday" using the engines sounds of the seven generations of 911.
Sometimes, you don't need a piano to create a symphony.
Followed by an interactive experience
Behind the scenes.
Credits
Advertising Agency: Fred & Farid Shanghai
Executive Creative Directors: Fred & Farid
Creative Directors: Feng Huang, Gregoire Chalopin
Associate Creative Director: Laurent Leccia
Art Director: Laurent Leccia
Copywriters: Laurent Leccia, Adrien Goris, Jean-Baptiste Le Divelec
Brand Supervisors: Carsten Balmes, Estella Yang, Logan Xu, Bob Shen
Agency Producers: Alexandra Marik, Terry Jin
Account Director: Vivian Wang
Account Manager: Kylie Wang
Director: Jan Richter-Friis
Production Company: RSA Films Asia
Executive Producer: John Payne