TMALL | FOR IDEAL LIFE
National rebranding campaign for Tmall.
The idea
Rebranding campaign for Tmall, the largest e-commerce platform in China. 'For Ideal Life' being their new brand platform, we developed a national integrated campaign around all those simple but good moments in life; including 12 TVCs, 10 Prints and a radio spot.
Sometimes the best things in life are the simplest
Credits
Agency: Fred & Farid Shanghai
Client: Tmall
Title of ad: For ideal life
Brand Supervisors: Diao Su, Zhao Chen
Agency Supervisors: Nichole Niu, Jiashu Zhang
Chief Creative Officers: Fred & Farid
Creative Director: Feng Huang
Associate Creative Director: Adrien Goris
Copywriters: Adrien Goris, Chris Wang
Art Directors: Yau Chin, Uty Chen, Mitchell Qian, Malo Jénin
Agency Producer: Seydi Bayrak
Production Company: STINK
Production Company City: Shanghai
Director: Otavio Machado
DOP: Adolpho Veloso
Post-Production: Volt
Post Producer: Charles Renard