TMALL | WINTER OLYMPIC GAMES
A motivational Winter Olympic Games ad for Tmall, setting winter on fire.
The idea
As part of a 10 year partnership with the Olympics, Tmall (Alibaba Group), China’s biggest B2C online retail platform, has launched this motivational Winter Olympic Games campaign, setting winter on fire.
The film, directed by Salomon Ligthelm, aims to change people’s perspective toward the winter season, while leveraging on the spirit of the Olympic Games.
No matter how tough winter can be, it makes us feel more alive than ever; ‘In the midst of winter, I found there was, within me, an invincible summer’ – Albert Camus.
Credits
Agency: Fred & Farid Shanghai
Client: Tmall, Alibaba Group
Title of ad: Set Winter On Fire
Brand supervisors: Chris Tung ,Diao Su, Zhao Chen
Chief creative officers: Fred & Farid
Executive Creative director: Feng Huang
Creative Director: Adrien Goris
Copywriters: Adrien Goris, Luna Zhang
Art directors: Adrien Goris, Uty Chen
Agency supervisors: Feng Huang, Nichole Niu
Agency Producers: Jessie Huang, Tilda He
Production company: Stink Shanghai
Executive Producers: Desmond Loh, Louis Kwan
Director: Salomon Ligthelm
DOP: Christophe Collette
Editors: Fan Fan
Post-production: Volt
Post producer: Charles Renard