THE NORTH FACE | THE MAZES
Transforming outdoor landscapes into natural mazes, just waiting to be explored.
The idea
An ode to the beauty of exploration.
A series of prints celebrating the spirit of Never Stop Exploring; turning outdoor landscapes into natural mazes, just waiting to be explored.
They are built like the mazes we used to play when we were kids. A playful way to remind people what exploration is all about; fun, adventure, beauty, nature.
Credits
Agency: Fred & Farid Shanghai
Client: The North Face
Title of ad: Exploring Mazes
Chief Creative Officers: Fred & Farid
Brand Supervisor: Swannie Chiu
Agency Supervisor: Nichole Niu
Executive Creative Director: Feng Huang
Creative Director: Adrien Goris
Copywriters: Adrien Goris, Chin Yau Chong
Art Directors: Uty Chen, Chin Yau Chong
Agency Producer: Charles Renard
Post-Production Company: Volt FX, Shanghai
CG artist: Aymeric Renaud