THE NORTH FACE | BEYOND THE EDGE
Exploration never ends, there is always more to discover.
The idea
An ode to the beauty of exploration.
We developed a series of three prints celebrating the spirit of The North Face;
by featuring adventurers who kept exploring the edge of our visuals, even after reaching the summits.
Credits
Agency: Fred & Farid Shanghai
Client: The North Face
Title of ad: Beyond the Edge
Chief Creative Officers: Fred & Farid
Brand Supervisor: Swannie Chiu
Agency Supervisor: Nichole Niu
Executive Creative Director: Feng Huang
Creative Director: Adrien Goris
Copywriters: Léo Michel, Marie Dutech
Art Directors: Léo Michel, Marie Dutech, Antoine Robin
Agency Producer: Charles Renard